How Much Does a Website Redesign Cost in Toronto? (2026)

Short answer: a website redesign in Toronto can cost a few hundred dollars at the budget end (my one-page sites start at $499, before any migration work), low thousands for a multi-page redesign with a small studio, and $8,000 and up with many agencies. The design rarely sets the price. What has to come across intact does: pages, content, rankings, forms, and whatever platform the old site is stuck on.

Here's where most people are. One quote said $1,500, another said $15,000, and a third said "it depends," then went quiet for two weeks, which is also a kind of answer. Nobody explained the gap. A redesign isn't a new website with a discount. It's a move, and moves are priced by what you're taking with you. Or skip the guessing: send me your current site and I'll design the new homepage as a free demo before you pay anything.

What does a website redesign actually cost in Toronto in 2026?

There's no reliable Toronto average for redesigns, only agencies publishing their own prices. The two most specific, in Canadian dollars, are Guide A (an agency price list) and Guide B (a Toronto budgeting guide):

• Refresh (new look, same pages): $999 to $1,999 in Guide A, $3,000 to $8,000 in Guide B.
• Redesign (new design and structure): $1,499 to $3,500 in Guide A, or $1,999 to $2,999 for what it calls an SEO-first redesign. Guide B's middle tier, which it calls a content-and-design refresh, runs $8,000 to $18,000.
• Strategic redesign with SEO (lots of pages, lots of URLs): $18,000 to $40,000 and up in Guide B, which calls its own figures directional.

Guide A's priciest redesign costs less than Guide B's mid-tier floor. Another Canadian guide goes further, at $1,500 to $75,000-plus, which is less a price range than a shrug.

US figures are a different market. Clutch's pricing guide, covering web design projects in general rather than redesigns, puts the average at about US$38,000 while saying most come in under US$10,000. An average almost four times the ceiling most projects come in under has a few very large websites sitting on it.

Building from scratch instead? See how much a website costs in Toronto.

Are you buying a refresh, a redesign or a full rebuild?

Most quotes go wrong right here: the owner asked for one, the designer heard another, and everyone found out at invoice time.

• A refresh keeps the platform, pages and URLs and changes the look. Get one if the problem is how the site looks.
• A redesign changes the design and structure while carrying most content and URLs over. Get one if the problem is how it works: visitors can't find what they came for, or find it and still don't call.
• A rebuild moves the site to a new platform or new code and migrates everything. Get one if the problem is what it's built on: speed you can't fix or a platform you can't leave.

Looks, refresh. Works, redesign. Foundations, rebuild.

What pushes the price of a redesign up or down?

• Unique page layouts. Ten service pages sharing one layout are less work than five pages that each do something different.
• Moving or rewriting content. Carrying copy across is mostly mechanical. Rewriting it is writing, and someone has to do it: you or the person you're paying.
• Changing platforms. The big hidden multiplier. Wix says its sites can't be hosted with another provider because they run on its proprietary technology. Your domain can move. Your site can't. Squarespace's export leaves out several page types and your styling, and images can break once you deactivate the old site. Leaving either is a rebuild by hand, not an export.
• Integrations. Booking, quote forms and payments need reconnecting or replacing, and many carry their own monthly subscription.
• Keeping your rankings. Every old URL needs a home on the new site, mapped and redirected: a small job on five pages, a real line item on years of blog posts. No mention in the quote? Ask.

Which costs never make it onto a redesign quote?

• HST. It's 13% in Ontario if the provider is registered. A small supplier, with $30,000 or less in taxable sales over the last four consecutive calendar quarters (and not over $30,000 in any single quarter), doesn't have to register or charge it (the CRA's rule). So a freelancer's $5,000 may be $5,000 all in, while an agency's is $5,650. If your business is HST-registered, you can usually claim that HST back as an input tax credit, so compare pre-tax. If you aren't registered, compare with tax included.
• Redirects that stay live. Google's site-move guidance says to keep redirects for as long as possible, generally at least a year. Changing domain too? Keep renewing the old one.
• A temporary dip. Google says to expect ranking fluctuation during a move, and for a medium-sized site it can take a few weeks or more for the new URLs to replace the old ones. Don't launch the week before your busy season. The full how-to is in redesigning without losing your Google rankings.
• Photos. If the old site runs on low-resolution images, new ones cost money, usually discovered after the quote is signed.
• Your time. Gathering content, answering questions, approving drafts. It's never on the invoice and always gets paid.

Why can two quotes for the same site be $1,500 and $15,000 apart?

Because they're not quoting the same project. One is pricing a paint job, the other a renovation, and both call it a redesign. Ask every provider to answer the same questions in writing:

• Pages: how many are included, and what happens to the rest?
• Content: moved as it is, or rewritten, and by whom?
• Redirects: is there a redirect map for every old URL?
• Platform: staying or moving, and who owns the site afterwards?
• Tax: is HST in or out?
• After launch: how many revision rounds, and how long is support?

When a redesign isn't worth the money

An odd section for a web designer to write, but it saves people the most money. The full decision guide is the signs a website actually needs a redesign; here's the money version:

• It's recent and it converts. Being tired of your website isn't a business case. Your customers look at it far less often than you do.
• The real problem is visibility. A new homepage won't put you in the map pack. Your Google Business Profile, reviews and local SEO do that work, and none of it needs a redesign.
• It's one page or one form. A broken quote form is a repair, not a renovation.
• Your business is about to change. Redesigning right before a rebrand is paying for the same job twice.
• The change is cosmetic and your rankings are good. Risking pages that already rank for a new colour scheme is a poor trade.

Targeted fixes beat a full redesign more often than you'd expect from someone who sells redesigns.

What does a website redesign cost with Dev Websites?

I build for businesses across Toronto, Brampton and the rest of the GTA, and my prices are public:

• Starter Site, $499: a one-page custom design.
• Business Site, $999: up to five custom-designed pages, full local SEO setup, booking or quote forms and copy polish.
• Custom Build, fixed quote: e-commerce, booking and payment systems, third-party integrations, and anything bigger.

All one-time, with an optional $129/month care plan on Starter and Business covering hosting, security updates, daily backups, uptime monitoring and content edits, with no long-term contract.

If you already have a site, I audit it, keep what works, redesign the rest and migrate it carefully, with every old URL redirected, so your content comes across and your rankings have the best chance of following. Send me your current site through the free demo form and I'll tell you which option fits and what it costs before you pay anything.

What are you really paying for in a redesign?

Not the new design. You're paying to move the old site without dropping its URLs, content, forms or the rankings it spent years earning. Price the move, not the makeover, and a $1,500 quote next to a $15,000 one stops being a mystery.

The easiest way to know what you need is to see it. Put your current website in the form and I'll redesign your homepage as a free demo, so you can put it beside what you have now before paying anything. Most demos land in your inbox within a few days. If the difference isn't obvious, keep what you've got.

Frequently asked questions

How much does a website redesign cost in Toronto?

It depends less on the design than on what has to move. At the budget end, including mine, a small-business redesign can start at a few hundred dollars and a multi-page one can land in the low thousands. Published Toronto guides run from about $1,000 for a visual refresh to $40,000 and up for a strategic redesign with SEO, and many agencies start around $8,000.

What is the difference between a website refresh and a redesign?

A refresh changes the look but keeps the same platform, pages and URLs. A redesign changes the structure too, while carrying most content and URLs across. If the problem is appearance, refresh; if visitors can't find what they need or don't get in touch, redesign.

Is it cheaper to redesign a website or build a new one?

Usually a redesign, because content, structure and URLs carry across. The saving shrinks when you change platforms: moving off Wix or Squarespace means rebuilding by hand, so it prices like a new build plus migration.

How much does it cost to move a website off Wix?

About what a new build costs, plus redirect work. Wix says its sites can't be hosted with another provider because they run on its proprietary technology. Your domain can still move, but the site can't, so you rebuild the pages elsewhere and redirect every old URL. Whether to leave at all is covered in Wix and Squarespace vs a web designer.

Do web designers in Ontario charge HST?

Only if they're registered, in which case it's 13%. A small supplier, with $30,000 or less in taxable sales over the last four consecutive calendar quarters and not over $30,000 in any single quarter, doesn't have to register or charge it. If your business is HST-registered, you can usually claim the HST back as an input tax credit, so compare quotes pre-tax; if you aren't, compare with tax included.